When it comes to starting a Music Career, it is always super exciting. You want to go in every direction, work with everyone, record everything that comes to your mind. But when it comes to actually maintaining the Music Career at the top of its strength, it can be complicated.
Plus, we can observe a real shift from what used to be the Music Industry in the 60s, 70s, 80s… up to the 2000s. Fame and Glory are taking the control of what used to be a matter of hit songs and talent.
I am a performer myself, I started in a good old rock band in my garage with some friends in High School and I slowly but surely moved to Jazz Music later on, which launched me on Television and on Broadway in New York City in front of millions of viewers.
During this young career, I worked with several individuals and groups, mostly within Majors as Advisor and Social Media Marketing Strategist. Universal, Bad Boy Records and Sony Music Group are a few to name.
The thing is… You need to live it to understand how rotten all this Business is. That’s sad, that’s a shark world and that’s depressing.
HEIST came to my mind a year and a half ago from this post entry with one goal : hack and shake the Music Industry.
What I aim to do while advising artists and bands, is to educate people and speak about the truth of what the Music Industry is today.
For this, I follow a few words :
- Self Awareness
I believe that with this recipe and a little bit of Social Medias, we can overcome anything in the Music Industry and turn it into our advantage, doing it by OURSELVES, without the Majors and their insane Record “Deals”.
Thank you for joining me, you can ask all your questions on my Social Media !