Tony Vitti, Music Strategist, Advisor and Marketer
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In Music, Happiness Matters

February 7, 2018

That can be an idiotic topic for some, it is actually a very serious issue in the world of Music. Happiness matters.

So, of course, you know that happiness matters, is there even a field where happiness doesn’t matter?

Well, people don’t realize how hard the Music industry can be on you sometimes. Not like it is hard to have a breakthrough, just it is hard emotionally to keep on going in that business.

You see how I use the terms “Industry” and “Business” to qualify that Music Domain, it is because it’s exactly that. Therefore, people need to approach Music in a very different way than they used to in the 60s.

Some would say it is a bad thing, some would say it is a great thing, at the end of the day, you don’t really have the choice, ride or die.

Music Video of the rapper LOGIC, about Suicide.

Recently, the New York Times released an article about Mental Health issues in the Music industry and especially for singers. In the UK, a non-profit organization, Music Mind Matters, is giving help via a hotline for singers and musicians in general who have a hard time facing life with their career.

This is something I see myself when I am in touch with my clients. As a Music Strategist, Adviser and Marketer, I often face people who, for example, come out of a TV show and are completely lost with their career. After a few months of “fame”, they start to lose touch of that said “fame” and they feel like they are worth nothing, like if they were used as a product.

I explained in a previous vlog why it was a bad idea to go on these TV shows if you don’t have a strategy, and I am not surprised at all that this is actually more common than being said.

So yes, happiness matters. Fame doesn’t.

That drive for fame is a really hard process to digest as a human being. Seeing all these stars and celebrity, sometimes judged as inexperienced compared to what you could be, and still, they make it big, can be frustrating. It can be disappointing.

This race to fame is mentally and emotionally destroying minds, especially for the youth, and therefore, needs to be addressed.

From my observations, working hard on your craft and taking the time to do so, sometimes for years, will pay. It will pay and therefore will bring that fame.

I think people really want to prove something to someone and then, unfortunately, try to do so really fast when the impact would be even bigger if it lasted.

Here is my final advice : the Music Industry is no joke and is emotionally draining. Therefore, take it for what it is. Make sure to be self aware, know yourself, your strengths, what you are good at and have some patience. You need to understand that this is a process and that you will crush it if you can work hard every day for months, years.

An overnight success is always a 10 years in the making.

If you need help, once again, you may reach to the appropriate line :
USA : 1–800–273–8255
UK : 0808 802 8008
FRANCE : 01 46 21 46 46

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