It looks super cool, yes, that’s true. Me too, you know, after being in front of millions of viewers on French National Television in 2012, they verified my Facebook page with that nice little blue badge.
Did it leave me completely numb? Hell no. That would be lying to tell you that I didn’t care about that little tick next to my name.
You know, it’s not an emoji you can recreate or anything you can add yourself. It’s the equivalent to the status of “Rockstar” or “Super Celebrity” right there, and of course, your ego feels super good about it.
However, when they gave it to me, it was because haters were trying to make other pages and profiles about me and spreading the wrong message. Therefore, yes, that was actually useful and I am glad they did it for that actual reason.
But what does it bring you?
Well, it depends on the platform. For me, being verified on Facebook (I have never been verified anywhere else by the way) allowed me to use a special app that nobody else could have, Facebook Mentions, where you could manage mentions more easily.
On Twitter, I know that you receive certain kind of notifications between verified profiles and on the majority of social media, your name will appear in researches first, on top of the rest of the world.
Now, I am using Instagram and Twitter just as you are and we can’t deny that fact : we all see profiles of kids having a few thousands of followers, not having anything to really talk about, they never accomplished anything, yet they are verified.
Because they are running for that game. They are connecting with the right people, are sending manual verification requests and are creating fake accounts of themselves and go complain to Twitter, Instagram, Youtube… that they are being faked.
Wait a second, because behind that mindset, there is a strategy. A shallow one, but there is one. The strategy here is to get verified to act like if they are worth something and therefore attract the cheap like and follower.
It’s like hiding the fact that you have zero talent or anything to bring on the table as an artist, a singer, a musician, a producer.
These people are running the wrong race. They are running a race where they are attracting people who come for that blue tick because they are mesmerized that you could have one. It’s a vicious circle because those followers and likes you gain with that blue tick, when you are betting on that strategy, have nothing to bring to your discussion or to your art.
I am a firm believer that going for the likes and followers instead of building your brand as an artist is losing the long term game.
Sure, you will gain some massive followers a day and feel good about it, feel followed, definitely.
But would you run a meaningful demonstration against gun control if the people behind you didn’t care and were just following you because you have a nice t-shirt?
Here is what I want to tell you: followers don’t buy music. Fans do.
If you were to release an album tomorrow, ask yourself this question: will 100% of my followers buy my music?
If your answer is no, then you shouldn’t focus in gaining even one more follower. You should focus on converting the ones you already have into fans.