Everyday, I have music producers coming my way, with excellent songs, outstanding beats, a lot of potential, yet they have no clue on what to do to hit the next level.
Recording and distributing is generally not the problem. If it is, I recommend you to take the time to actually make songs and work on your craft before doing anything.
By the way, it may seem crazy to say that but do you know how many music producers come to me like: “How do I make money with my beats?” and never composed anything?
We will see what are your options, starting by the fact that you already have music out there (soundcloud, youtube, spotify… whatever).
Are you self branding?
First thing first, and in my opinion that is where 80% of the game is at: Self branding.
Self branding, to sum up, is the art of creating a brand that is based of your name, you as an artist, a music producer.
For example, Dr. Dre is a brand. He self branded his name and now is applying it to his own merch “Beats by Dr. Dre”.
So it starts by the very principles of traditional business:
- Do you have a catchy name?
- Do you have a visual concept (logo)?
- Did you identify your style properly?
Are you self aware?
Being self aware is, in my opinion, a key ingredient to your recipe. Unfortunately, a lot of music producers have zero self awareness.
Self awareness is all about knowing your strengths and your weaknesses.
I keep on hammering this into my clients’ heads because it is a very simple exercise that often leads them to conceptualize their brand better and manage their career more effectively.
A simple pen and paper and list what you are good at and what you suck at. Are you good at composing songs? Great! Do you suck at writing lyrics? Learn how or team up on that point.
You need to evaluate what would make you stand out because it is in your DNA.
Are you on the right social media?
I am astonished by the number of music producers that stay in music groups on facebook or on reddit to get feedbacks from other music producers and don’t use any other platforms, or barely, to promote their music.
There is nothing good in looking for the perfect song. Perfecting your craft endlessly is a waste of time.
You need to go up there and start self branding on social media.
All social media are relevant if you know how to tell a story on it.
An image on Instagram will not work on Facebook. And a video on Youtube will not work on Instagram. A snap will not have the same effect on Twitter either.
Every platform has its own way of telling a story.
If I were to pick up one, I’d focus 100% on Instagram. The attention is crazy on Instagram, there are millions of people on it, whatever the niche, and the accessibility is perfect.
How to bring awareness?
Awareness is what you want. Forget the money for the moment, focus on brand awareness.
Bringing awareness is the art of making your name spread across the pond and have people talking about it like if it was something part of their vocabulary.
First of all, have your beats or songs out there. Make sure you have an account on Youtube and that your music is searchable. If somehow I type your name in Youtube and you are nowhere to be found, that’s a problem because 80% of the population will do that.
Here is a little blueprint:
- Make a few songs
- Put them on soundcloud and Youtube
- Make them royal-T free
- Offer them for streamers, video makers and vlogers for FREE
- Ask for a tag in the description in exchange
- Greet every follower you have with that free “mixtape” and tell them to have fun with it
This will bring the maximum awareness possible to your brand.
Don’t hesitate to collab with other music producers and singers, songwriters to build a stronger and more diverse fanbase and your name will be out there.